CREATIVE DIRECTION.

Built around layered paper textures, sticker treatments, distressed typography, and structured grid systems, the goal was to create a visual language that felt raw, modern, and energetic while still remaining cohesive across a full stadium environment. The motion system focused on rhythm, atmosphere, and creating a live presentation identity that felt bold and unmistakably connected to the energy of the building.

DESIGN QUILT.

TOOL KIT.

The BC Lions package was built around a modular motion system designed to create consistency and flexibility across a wide range of in-venue deliverables. Layered paper scans, sticker treatments, distressed textures, halftones, and structured grid elements formed the visual foundation, while custom wipe mattes, looping overlays, animated texture passes, and scalable typography systems helped tie the package together across multiple screen formats.



On the motion side, the toolkit relied heavily on expression-driven animation systems for procedural movement, seamless looping backgrounds, responsive typography behaviors, modular timing controls, and adaptable player ID layouts. The goal was to create a system that felt raw and energetic while remaining efficient, cohesive, and easy to expand throughout the season.

Visual Direction.

2026 Lions season branding reference imagery and visual studies used to establish the tone, atmosphere, textures, and motion language that shaped the final presentation system.

STILL FRAMES.