FIGRHED was founded in 2024 by digital creator and producer, Brock Boot. He is a proud generalist in the world of video production and motion design and has been nominated for several awards as both an editor and an artist. During his time with both the Western Hockey League and the NHL's Edmonton Oilers, Brock travelled across North America as a shooter/editor and captured memorable moments enjoyed by millions of hockey fans worldwide. His work has been featured on Sportsnet, ESPN, TSN, CBC, and TNT. He went on to lead the motion design department with the Oilers Entertainment Group where his contributions helped the Oilers uphold their reputation for exceptional live-presentation and art direction at the annual IDEA Awards in Nashville, TN and Austin, TX respectively.