Figrhed is a creative studio focused on motion, live presentation, and visual systems for modern sports brands.

Founded in 2024 by creative director Brock Boot, the studio specializes in building high-impact in-venue experiences designed to energize crowds, strengthen identity, and elevate atmosphere across every screen in the building.

Before launching Figrhed, Brock spent years working across professional hockey with both the Western Hockey League and the NHL’s Edmonton Oilers. His work as a shooter, editor, and motion designer has been featured on Sportsnet, ESPN, TSN, CBC, and TNT.

He later led motion design within Oilers Entertainment Group, contributing to award-winning live presentation and helping shape the visual identity of one of hockey’s premier entertainment environments.

Today, Figrhed collaborates with sports teams and organizations across North America to create motion systems, live experiences, and visual storytelling built for the modern arena.