CREATIVE DIRECTION.

Built around speed, momentum, and cinematic scale, the visual system combined aggressive motion language with Edmonton skyline imagery, dimensional typography, and dramatic helmet cinematics. The goal was to create a modern live presentation package that felt powerful, energetic, and unmistakably tied to the city and atmosphere surrounding the team.

"Over the past two years the Edmonton Elks have worked with Figrhed to build a new in-stadium game presentation from scratch. During that time, collaboration with Figrhed has been seamless and easy. Brock has made every effort to ensure that each new animation and video we add to our presentation takes us to a new level. Here's to many more years Figrhed."

Richard Bagan, Production Specialist, Edmonton Elks

DESIGN QUILT.

Visual Direction.

Reference imagery and visual studies used to establish the tone, atmosphere, textures, and motion language that shaped the final presentation system.

TOOL KIT.

The Elks package was built around high-energy motion systems, dimensional typography treatments, speed-line overlays, cinematic lighting passes, and scalable animation behaviors designed for large-format stadium playback. A major focus of the package was the integration of football-inspired 3D hero elements including metallic helmets, footballs, growth simulations, and dramatic environmental lighting designed to create scale and intensity throughout the presentation system.

City skyline imagery, atmospheric textures, modular matte systems, reflective metallic shaders, and cinematic helmet cinematics were combined with aggressive compositing treatments to create a cohesive toolkit adaptable across crowd prompts, matchup graphics, player IDs, and live gameplay moments.

STILL FRAMES.