CREATIVE DIRECTION.

The goal was to create a visual identity that felt energetic, approachable, and full of personality while leaning into the lighter, entertainment-driven atmosphere of summer baseball. Inspired by vintage ballpark aesthetics, playful motion language, and bold color-driven layouts, the system was designed to feel fun, memorable, and highly adaptable across the venue experience.

TOOL KIT.

The Berries package was built around a playful motion toolkit designed to capture the personality and energy of summer baseball. Juice and ink mattes, comic-inspired splat elements, hand-drawn graphic treatments, and bold typography systems were developed to create a visual language that felt fun, approachable, and full of character.



Animated logo systems, stylized transitions, layered textures, and modular motion behaviors provided the foundation for player IDs, matchup graphics, crowd prompts, and social content. The goal was to create a flexible toolkit that embraced the lighter side of sports presentation while remaining cohesive across both in-venue and digital applications.

STILL FRAMES.